Why Do E-Commerce Websites
Crash Under Load?
In e-commerce, speed is not a minor technical metric, it directly impacts revenue, conversion rate, and customer trust.
eriklabs e-book
Why Do Sales Drop When Traffic Increases? The Unseen Performance Problem
In e-commerce, speed is not a minor technical metric, it directly impacts revenue, conversion rate, and customer trust. Research shows that a 1-second delay in page load time can reduce conversions by up to 7% and lower customer satisfaction by 16%. Even more concerning, 79% of users who encounter performance issues are unlikely to return.
The problem is not always a complete system crash. Most platforms appear to be running, yet response times increase under traffic spikes, payment and coupon services slow down, mobile performance degrades, and conversions silently decline. The real loss often happens in these “almost working” moments.
eriklabs e-book
Transform Load Testing into a Revenue Strategy
This eBook approaches performance testing not as a checklist item, but as a conversion-driven strategy for scalable growth.
Inside the guide, you will learn:
- The architectural and infrastructure factors behind slowdowns during traffic spikes
- Common mistakes in load testing and stress testing scenarios
- The performance impact of third-party services such as payment, stock, coupon, and shipping integrations
- How to design performance tests based on real user behavior
- How to connect performance metrics to conversion rate and revenue impact
- Why observability and continuous monitoring are essential after testing
eriklabs e-book
Performance Testing is No Longer an Option: A Essential Condition for Growth
As e-commerce markets continue to grow rapidly, many organizations struggle to align infrastructure scalability with business expansion. Campaign-driven traffic surges and mobile-heavy usage patterns expose weaknesses that traditional testing approaches often miss.
Performance testing is no longer optional. It is a foundation for sustainable digital growth. Download the free guide to identify bottlenecks before they affect revenue, protect your conversion rates, and build a resilient, scalable e-commerce infrastructure.